"SHINOBU" means “forbearance” in Japanese, symbolizing the spirit of a samurai,
like making great spirits which takes time, patience and persistence.

The story of
shinobu distillery

Shinobu Distillery is born in beautiful niigata  prefecture of japan, a place that is praised locally by its “three white treasures,” NAMELY SNOW, RICE AND SAKE.

in the distillery lives a passionate whisky lover and experienced brewer, mr. ken usami, who also  founded  the craft beer brewry  called niigata beer 20 years ago in the same town. as a innovator by heart, mr. usami was the first brewer to apply SECONDARY BOTTLE FERMENTATION AND AGING in niigata beer.

As a long time brewer, Mr. Usami dreams of creating a local whisky distillery that will be able to showcases the quality of local pure water and serves the passionate community of spirit lovers. Finally in 2017, Mr. Usami obtained the first whisky license for Niigata (another FIRST!) and thus started his journey of becoming a distiller.

while the distillery is still under construction, mr. usami wants to experiment with blending WORLD WHISKIES for unique flavours of  japan. thus the first expressions of mizunara oak finish are born.

The japanese
MIzUnara oak

rare and unique to japan

Mizunara oak, one of the rarest and most expensive types of oak in the world. Its story is deeply rooted in Japanese history.

During World War II, Japan was economically blocked by various countries and could not import oak barrels. At the end of the war, Japan soon faced shortages of imported casks, so whisky makers had to began to use the native oak, mizunara. The uniqueness of mizunara oak is that it takes 200 to 500 years for the plant itself to be made as wooden barrels. It can blend with other flavors well, and offer offers complex notes of sandalwood, coconut, spice and Japanese incense, displaying the refinement of oriental flavour with powerful yet velvet mouthfeel.

Reference: Whisky AdvocateWine Enthusiast

the pure
water source

“the THREE WHITE TREASURES”

NIIGATA IS WELL KNOWN LOCALLY FOR ITS “THREE WHITE TREASURES,” NAMELY SNOW, RICE AND SAKE. IT IS ALSO A NATURALLY BLESSED ENVIRONMENT FOR PURE WATER SOURCE; THUS A PERFECT LOCATION FOR MAKING WHISKY.

In winter, when humid air from the sea passes over the Japan and travels to the Pacific left side, it causes Niigata snowfall to reach up. The snow remains in mountaintop, and gradually melts from the middle of summer and flows through the rivers in Niigata. This water eventually comes back to become the pure water source of local breweries and distilleries.

~ whisky expressions ~

NAS Expressions

Shinobu NAS expressions are made by carefully selecting quality whiskies from different distilleries which are first reserved in ex-sherry and ex-bourbon casks and then finishing with precious Japanese Mizunara oak in Japan. The blended expression contains 50% malt and 50% grain. The result is a unique fusion of flavours and dynamic explosion in palate yet so smooth and easy to drink. 

All natural with no colouring.

Shinobu-wooden-table

The Pure Malt

Tasting Notes 
by 2019 Ultimate Spirits Challenge

Telltale aromas of candied orange peel, toffee, sweet smoke, and toasted hazelnuts are augmented by distinctive herbal tea and spice notes. The palate is surprisingly mellow, with more fruit-forward characteristics bolstered by pepper and spice on the finish.

700ml/750ml, 43%

The blended

Tasting Notes
by 2019 Ultimate Spirits Challenge

Softly roasted nuts, jellied pear, and honeysuckle all come through on the nose of this Japanese whisky. Black pepper and clove come through early on the palate, ripe citrus fruit and baked apples developing before a long, smooth finish.

700ml/750ml, 43%

Vintage
Expressions

Shinobu vintage expressions are made by carefully selecting quality whiskies from different distilleries which are first reserved in ex-sherry and ex-bourbon casks and then finishing with precious Japanese Mizunara oak in Japan. 

All natural with no colouring.

THE 15 YEARS OLD

TASTING NOTES

Deep wood aroma, maltose, nectar, blueberry, Mizunara oak, milk coffee;
Oily, ripe fruit, lemon peel, leather, cinnamon, ginger;
Finished with a hint of sweet malt with aromas of wooden barrels and a touch of fruity flavour.

The sweet aftertaste is outstanding; barrel brings out different levels of spice flavours. Deep floral woody scent is also full of vitality.

700ml/750ml, 43%

THE 10 YEARS OLD

Tasting Notes

Fresh wood barrel dominates the spirit with a touch of vanilla and flowers that bring to breath of nectar;
Maltose, a little bit tones of fruits citrus, Mizunara oak, coffee beans;
Medium, woody, back to sweet aftertaste of maltose.

700ml/750ml, 43%

~ Contact us ~

Shinobu Distillery
Niigata Beer Co., Ltd.
5120 Echizenhama, Nishikan-ku,
Niigata City, Niigata Prefecture 953-0012, Japan
Tel 0256-70-2200    Fax 0256-70-2201
info@shinobuwhisky.com